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Attaining Sustainable Organizational Growth and Profitability

improving Decision-Making and decisions In Organizations

3/20/2021

2 Comments

 
Improving Decision-Making and Decisions in Business Organizations
​Decision-making is the deliberative process of making choices by identifying a decision, gathering information, and assessing alternative solutions. A decision is a conclusion/determination arrived at after consideration. It is the action of deciding something or resolving a question. The term decision is used, in a variety of different circumstances, when people have to make up their minds. The situations in which people have to make decisions (make up their minds about what to do) may range over a variety of situations, including:

  1. when a grocery store customer encounters an entire aisle of breakfast cereals; we say s/he has a decision to make;
  2. when a high school senior considers which college to attend; we say s/he is facing a decision;
  3. when a poker player weighs whether to raise or fold, that's a decision, too; 
  4. when a company faces an opportunity - to enter a new market, acquire another company, or launch a new product - what is required of its management? A decision. 

​The same term - decision - is applied to all kinds of deliberations. All these decisions have one property in common, the fact that people have to make up their minds in a great variety of circumstances. The use of the same word "decision" for different kinds of deliberations in a variety of very dissimilar situations is a source of confusion, and makes it very difficult for people to apply the appropriate methods and knowledge in the right situation - situation of interest.

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A Model of Decision-Making and Decision Types
Decision-making is the deliberative process of making choices by identifying a decision, gathering information, and assessing alternative solutions. Decision-making involves a series of steps taken by an individual/group to to determine the best options or course of action to meet their needs. Decision-making is influenced by a number of factors including:
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  1. level of control on outcomes - (Control/No Control)
  2. whether performance is absolute or relative.
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These factors can be organized into a two (2) dimension model that defines four categories elements that influence decision-making. 
This model provides a consistent structure to help decision makers improve their decision-making, by classifying decision-making into categories based on the two (2) factors that influence decision-making. The resulting categories include:

  • Routine Choices and Judgments - In these decisions we have no control over outcomes and our performance is absolute; we are not competing with anyone. Decision-makers can benefit from knowledge of well-known lessons about avoiding common biases that make good sense, and result in good decisions. Routine decisions do not require a lot of evaluation, analysis, or in-depth study. Examples of these decisions include consumer choices - picking from product selection in a supermarket - and personal investment decisions, or administrative decisions (e.g., where to hold a company's picnic, etc.). 
  • Influencing Outcomes - These are decisions that relate to much of what we do in life - using our energy and talents to make things happen. These involve situations where we can control judgment or outcomes to perform well. Examples include determining how long we will need to complete a project or operational decisions; (e.g., which jobs to schedule into production, etc.). That's a judgment we can control, and performance is absolute.
  • Placing Competitive Bets - In this dimension, we cannot influence outcomes, but performance is no longer a matter of absolute performance. Decisions are tactical and success depends on how well we do relative to others. The best decisions must anticipate the moves of rivals. This is the essence of strategic thinking.
  • Strategic Decisions - Strategic decisions involve managing for strategic success. They involve strategic thinking - the ability of the organization to plan - and strategic choice. For these decisions, decision makers can actively influence outcomes, and success means doing better than rivals. And success depends on the ability of managers to influence the desired outcomes through its people, and the need/expectation to outperform rivals. By definition, these decisions require executives (decision makers) possess the ability to influence outcomes by the way they lead and communicate, and through their ability to inspire and encourage people to perform better than the competition. Some examples of strategic decisions include:

  1. In business, managers made decisions to - Enter a new market; Release a new product; Acquire another company; and Create new strategic asset or enhance an existing asset - e.g., design of supply chain network, selection of location of production facility, technology. 
  2. In sports, a coach shapes the performance of athletes, melding them into effective team that can outperform the opponent.
  3. In politics, a candidate inspires donors, builds an organization, attracts and motivates campaign workers, and ultimately persuades voters (shape outcomes).  A winning political campaign depends on smart assessment of rivals, as well as the ability to mobilize supporters, often in the face of long odds. 

The structure/model useful in categorizing decisions into a decision type system that can lead to finding useful approaches to improve decision-making. This type system helps decision makers distinguish between the different types of decisions - routine as well as complex deliberations, to both small-stakes bets and high-stakes commitments, and to exploratory steps as well as irreversible moves. Decision-makers can improve the quality of their decisions substantially, if before making any decisions they make an assessment of the type of decision(s) required for the situation at hand. 

Decision-Making In Business Organizations
​In any business enterprise decisions can be made at varying levels in the organization. Managers at all levels in the organization must make decisions on behalf of a company. Managers face in the course of their daily responsibilities, a range of decisions that are consistent with their positions and roles in the organization. ​For example, the management decisions based on positions, roles and responsibilities may be defined as follows:
  • Board or Owners - A company's board or owners create the mission and write the mission statement for the internal and external audiences. All business and management activity follows from the company's mission. Success in accomplishing the mission could take many forms. The form chosen gives a company its vision, an ideal the business seeks to actualize. A caterer, for instance, might envision becoming the first choice for jet-set soirees. Besides defining a lofty ambition and the existential question of mission, a company's board or owners also articulate the company's core values, those standards the business will never compromise.
  • Upper Management - Upper management translates the vast scope of mission and vision into concrete achievements over time. In order words, upper management needs a strategic plan to help it decide the overall direction of the company. Decisions related to strategy involve company-wide matters enacted over the long term. The goals are what the company hopes to accomplish at least a year - - more often five years - into the future. Management then choses a grand strategy such as growth, diversification, etc., to reach the strategic goals. 
  • Middle Management - Middle management choses smaller tactical objectives that put together, accomplish strategic goals. Middle management create tactical plans, which have more detail than the strategic plans. The tactics are geared towards some function or department such as production, marketing, etc., where a possible objective could involve some measurable efficiency or quality improvement.
  • Operational or Line Management - Operational management is the level; directly responsible for employees. By choosing their own goals on a daily, weekly or monthly basis, operational managers accomplish the objectives of middle management. The scope of operational management covers departments, sections or teams. Inventory, scheduling, and budgeting are examples of plans and decisions that operational managers adopt. Goals might include a certain number of sales for the day. 

​In a business context, decision-making is a set of steps taken by managers in an organization to determine the planned path for business initiatives and to set specific actions in motion. The difference between decisions at the various levels, typically, lies in the type and scope of the decision or choices made. 

Decision Rights & Authority
The management decision levels and associated positions, roles and responsibilities may have designated decision rights and decision authority associated to each position. Decision rights are a component of organization design, that help identify and establish "what" business decisions need to be made, both to drive the business and to drive alignment to strategy. And "who" is involved in making them and "how" the decisions will be made through operating processes. Identifying and defining decision rights helps companies to organize their decision making and execution processes by setting clear roles and accountability, and by giving those involved a sense of ownership of decisions.

Decision authority is the, power or obligation to make a decision and accountability - the duty to answer for the success or failure of a decision. There are six (6) common types of Decision Authority, including:
 
  1. Accountability -Accountability is the duty to answer for the success or failure of a decision. 
  2. Responsibility - Responsibility is the duty to make a decision or take action as a result of a decision.
  3. Delegation - Delegation is the process of granting your decision making authority to another person. You can delegate responsibility, but accountability can't be delegated.
  4. Approval - Approval is the process by which decisions that require validation from multiple individuals and/or groups according to a predefined approval list may be done to validate the decision from multiple points of view or to gain broad support for a decision.
  5. Consensus - Decisions that require the consensus of a group.
  6. Automated Decisions - Decision authority always lies with a person and can't be delegated to a machine. Decisions made by a machine on the authority of the managers who operate the systems making the decision. As such, managers remain accountable and responsible for the decisions made by systems under their control.

An organization’s ability to execute well rests on its ability to make and implement the decisions that matter most.

Management Decisions
All management decisions can be related directly or indirectly to broader management functions: planning, organizing and staffing, leading, and controlling; with different management levels spending more time on certain functions than on others. From the point of view of management, managerial decisions can be broadly classified into these categories, namely, strategic, tactical, operational and administrative decisions.
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  1. Strategic Decisions - Strategic decisions are major choices of actions that affect and influence the business organization as a whole. In general, they are complex, unstructured and novel. A manager/decision maker has to apply his/her business judgment, evaluation and intuition into the definition of the problem statement and decision choices. Strategic decisions are influenced by the decision makers knowledge, available information, and mind-set - values and beliefs. They are long-term in scope and affect the competitiveness of the company as a whole. Managers can apply strategic thinking against decisions to determine the viability of the strategic and action plans, and assess alignment with organizational and strategic goals. Strategic decisions are important decisions usually taken by upper/middle management, and they usually relate to the policies of the firm or strategies. These decisions require a lot of analysis and careful study.
  2. Tactical Decisions - Tactical decisions relate to developing functional/divisional plans, structuring workflows, establishing distribution channels, acquisition of resources such as human resources, materials, and money needed for implementing strategic decisions. These decisions affect development of resources and capabilities in functional areas to support implementation of strategic decisions. Tactical decisions pertaining to the policy and plans of the firm are known as policy decisions. These decisions have long-term impact, and are usually reserved for the firm's top management. 
  3. Operational Decisions - Operational decisions affect specific day-to-day activities of the enterprise. They are taken repetitively and have a short-term horizon. These decisions are based on facts/data regarding business events and d not require much of business judgment. Operational decisions are taken at the lower levels of management and rely on operations information systems to make rational and informed decisions. Operational decisions are the decisions necessary to put the policy decisions into action. These decisions help implement the plans and policies taken by upper and middle management.
  4. Administrative Decisions - Administration s simply an activity that concerns itself with day-to-day enforcement of policies, rules, and conduct of affairs in the organization. These are routine decisions that help or facilitate strategic decisions or operations decisions. 

Decision making is the means by which management's intentions are reaized.

​

2 Comments

    Author

    I am a computer scientist by education and training. My interests are in modeling complex business and social systems to foster better strategic and operations management processes in delivering value to customers while meeting the expectations of stakeholders.

    Specifically, I am interested in the use of modeling techniques to improve the shared understanding of the people in the organization that would intervene to make strategies work as intended by making visible intangible concepts and assets that underlie successful organizational change.


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