​Most organizations are in business to survive, grow and thrive. To achieve sustainable growth and profitability an organization must be effective at business and strategic planning to build capacity to effectively develop strategies to adapt or react to changes in environment factors that create opportunities or threats. ​An organization is unlikely to achieve sustainable profitable growth if it fails to effectively coordinate the interplay of strategic and operations management to successfully convert good ideas into sound strategies, translate those strategies into workable and effective actions which are successfully implemented and executed to achieve the mission goals.

Sustainable profitable growth of an organization requires that managers be able to anticipate, recognize, and deal with change in the external and internal environment in which the organization exists. Owners and managers of organizations must exhibit entrepreneurship in diagnosing strategic issues, identifying problems and discovering solutions - ideas and strategy - to the problems. Ideas and strategy are intangible and Innovative resources, that are largely invisible to the organization itself and the people that must intervene and create them to solve those problems of strategic relevance. Creating models of business ideas and strategy reify these concepts which are largely invisible to the organization and improves shared understanding to drive strategy making and making strategy work.

Modeling Business Ideas & Strategy
Good business ideas are one of the foundation elements of a sound strategy. They are converted to corporate and business strategy.  Corporate strategy is concerned with choices regarding strategic positioning and direction, and sets the context for business strategy which is concerned with choices regarding competitors, and the nature of competition. 

Creating integrated goal models of corporate and business strategy collectively define the organization's strategic direction and intent in terms of the outcomes, achievements, or goals a business wishes to achieve over a specific time-frame. The strategy model can be visually analyzed enabling managers to assess the acceptability of the strategy to the managers and its potential effectiveness of achieving intended strategic mission goals..
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Strategy Development & Execution
Strategy implementation implies making the strategy work as intended or putting the organization strategy into action. Successful strategy requires effective implementation and successful execution of a sound strategy. 

The strategy implementation requires the existence of an appropriate operations infrastructure consisting of organization structure and systems, human resources, culture and resources to support it. This infrastructure provides the context within which managers can consider cascading decisions and actions down through the organization to enable strategy activation/execution.

Successful strategy execution involves systematic discharge of functions and a model to guide coordination of the set of connected decisions and activities.
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Optimizing Operations
Operations strategy provides a plan for the operations function which is responsible for managing the resources needed to produce the organization's goods and services, so it can make the best use of its resources  Operations strategy specifies how the firm will employ its operations resources, through its Operations System, to support the business strategy.

​The Operations System - the joint configuration of resources and processes and resulting competencies - is utilized by operations management to better match the effective capacity and demand.  

Organizations can achieve excellence in operations by integrating operations with the other functions and providing processes that give the firm a distinct advantage in the marketplace through the operations system. 
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