Copyright Interactive Design Labs 2005 - 2018
What is a Strategy?
The term “strategy” is an overloaded in everyday conversations because most people including professional practitioners do not bother to explicitly establish their point of view into what is essentially a layered concept. Essentially, when people use the word “strategy”, they are expressing concerns/interest in one of the layers of a layered concept; strategic intent, competitive strategy operational strategy, or “functional” strategy.
Levels of Strategy
Conceptually, a strategy in any of its myriad interpretation and manifestations in any of these layers is about decision making, Regardless of the person using the term, and the “type” of strategy being pursued the fundamental meaning of the word with respect to strategy type remains the same.
A company's strategy can be deduced from the pattern of actions and approaches taken by the company. These may include:
I am a serial technology entrepreneur and computer scientist interested in model-driven analysis and evaluation of strategy, its formulation, implementation and execution, to better inform strategic decision-making, and improve organization performance and ensure sustainable growth.