Realizing your strategy
Barbershop's Functional Strategies
Functional strategy is concerned with the set of management decisions and actions (initiatives) taken in an organization's functional areas, i.e., marketing, HR, finance, Operations, etc., to enhance resources and organizational capabilities. Barbershops as business organization and social system have a purpose ; they performance functions and produce products - goods and services - that create value for customers. Functional strategy advocates for business organizations to see their management decisions as specific to functional area of the organization, and how they contribute to the organization's purpose.
Function strategy refers to the set of organizational methods/actions taken in parts of the business organization (such as finance, marketing, production/operations, R&D, personnel, etc.) to support the company's overall corporate and business and competitive strategies.
Functional strategies help in implementation of strategic choices and grand strategy by organizing and activating specific sub-units of the organization to pursue the corporate, business and operations strategy in daily activities through tactics. Tactics are the actionable decisions that pertain to everyday moves in functional areas in a company to improve for example, its market share, competitive pricing, customer service, sales, or other aspects in response to current real world conditions, that can give it a competitive advantage. Tactics are most meaningful in the service of long-term goals. They involve seizing opportunities and managing risks as they arise. A tactic is an immediate action/task designed to respond to fast changing realities.
Functional strategy is concerned with the set of management decisions and actions (initiatives) taken in an organization's functional areas, i.e., marketing, HR, finance, Operations, etc., to enhance resources and organizational capabilities. Barbershops as business organization and social system have a purpose ; they performance functions and produce products - goods and services - that create value for customers. Functional strategy advocates for business organizations to see their management decisions as specific to functional area of the organization, and how they contribute to the organization's purpose.
Function strategy refers to the set of organizational methods/actions taken in parts of the business organization (such as finance, marketing, production/operations, R&D, personnel, etc.) to support the company's overall corporate and business and competitive strategies.
Functional strategies help in implementation of strategic choices and grand strategy by organizing and activating specific sub-units of the organization to pursue the corporate, business and operations strategy in daily activities through tactics. Tactics are the actionable decisions that pertain to everyday moves in functional areas in a company to improve for example, its market share, competitive pricing, customer service, sales, or other aspects in response to current real world conditions, that can give it a competitive advantage. Tactics are most meaningful in the service of long-term goals. They involve seizing opportunities and managing risks as they arise. A tactic is an immediate action/task designed to respond to fast changing realities.
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Operations Strategy
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Marketing
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HR
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Finance
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IT
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Operations Strategy
Service-oriented companies can also use basic operational strategies to link long-term and short-term corporate decisions and create an effective management team.
Some very broad questions are addressed regarding how major resources should be configured in order to achieve the firm's corporate objectives.
Some of the issues of relevance include: long-term decisions regarding "structure" - capacity, location, processes, technology, and timing.
Strategic decisions about current and future plans are essentially about operations of the company; they deal with scheduling activities, paying invoices, supply chain management, and the use of assets and resources to create value for customers and stakeholders.
In the short-term operations strategy defines the "Means" or "infrastructure" by which operational objectives (that align with the corporate and business objectives) will be achieved.
Operations strategy is concerned with operational decisions to deal with scheduling activities, paying invoices, supply chain management, and the use of assets and resources to create value for customers and stakeholders.
Operations Strategy Competitive Dimensions
Most Specialty Retail purchases at airports are not planned expenditures; majority of them are driven by impulse. For optimal success the barbershop which is a specialty retail concession must meet some specified minimum standard of the following factors (Order Qualifiers):
Physical Design
Information on the physical design of the shop include:
Infrastructure Design
The results of organizing the company include:
[TBD]
Service-oriented companies can also use basic operational strategies to link long-term and short-term corporate decisions and create an effective management team.
Some very broad questions are addressed regarding how major resources should be configured in order to achieve the firm's corporate objectives.
Some of the issues of relevance include: long-term decisions regarding "structure" - capacity, location, processes, technology, and timing.
Strategic decisions about current and future plans are essentially about operations of the company; they deal with scheduling activities, paying invoices, supply chain management, and the use of assets and resources to create value for customers and stakeholders.
In the short-term operations strategy defines the "Means" or "infrastructure" by which operational objectives (that align with the corporate and business objectives) will be achieved.
Operations strategy is concerned with operational decisions to deal with scheduling activities, paying invoices, supply chain management, and the use of assets and resources to create value for customers and stakeholders.
Operations Strategy Competitive Dimensions
Most Specialty Retail purchases at airports are not planned expenditures; majority of them are driven by impulse. For optimal success the barbershop which is a specialty retail concession must meet some specified minimum standard of the following factors (Order Qualifiers):
- Radiate the look and feel of an upscale boutique, with visually attractive, high end appeal, clean and neat.
- Streamlined presentation - sending a non-verbal signal to the time constrained travelers and workers on the clock.
- Maintaining adequate capacity and good stock levels of top selling items
- Keep product lines and services focused.
- Maintain high operational standards - (You are on show all the time)
- Stay flexible
- High quality products and services
- []
Physical Design
Information on the physical design of the shop include:
- Selected location - Hilton hotel arcade level in East Tunnel joining Terminal #2, Hilton, and the CTA Pedestrian Corridor by Elevator Center #4
- Space Size: 400 sq ft.
- Number of Barber Work Stations and chairs - 3
- Waiting Area Size - Internal space for 2 easy leader chairs,; and external space for 4 office chairs.
Infrastructure Design
The results of organizing the company include:
- Organization Board - 2 Board Members and 3 Officers' Positions - (President, Treasurer, Secretary)
- Organization Structure (Executive Management) - [CEO/President, Operations VP, Marketing/Sales VP]
[TBD]
Service Marketing and Strategy
Service marketing is a phenomenon wherein a service or intangible commodity is promoted and marketed among the target market. Service marketing is a strategy which promotes and markets (showcases) the intangible offering and benefits delivered by a company to drive end customer value.
The key factors that define marketing for services are:
Services marketing planning involves taking care of the 7P's of marketing mix; Price, Place, Promotion, Product, People, Process, and Physical Evidence.
[TBD]
Once you have the results of your analysis, think about which marketing strategy you think is necessary for your organization to maintain and grow the business.
A good marketing strategy should include the following (in order of importance):
[TBD]
Marketing strategy is concerned with the decisions about markets, their development and leveraging the opportunities they offer.
Service Marketing
In the service marketing context there isn't a gap between producer and consumer (as in the goods-based case), since the service provisioning (production) occurs right between producer and consumer. Service marketing is concerned with marketing intangible products - services, and is based on value and relationship. The marketing-mix used in service marketing is expanded to the 7Ps of marketing and is a combination of the goods-based factors in addition to the following Physical evidence, People, Processes, Performance and Productivity.
Service marketing is the marketing and selling of intangible products. Services comprise of all those personal facilities that we require from time to time like medical care, hair care, rental of living spaces and vehicles, spas, education, musical concerts, dance classes, etc. The purpose of service marketing is to utiize effective methods of communication, to create demand for service among customers, like advertisement, promotional deals or offers.
Marketing Strategy for Services
The center of the marketing of service is how the service production and service expectation match to each other, so that consumers perceive good service quality and are persuaded to continue coming to get the same service.
The marketing strategy is the foundation for creating awareness, generating interest, closing new sales, and continuing customer engagement.
Referral
This refers to word of mouth; which is a very good service marketing strategy. It is because when a happy customer would share his experience with his friends and social circle, then its highly likely that they would come to experence your service.
Educating Customers
[TBD]
Marketing strategies define the "means" or "game plan" by which marketing objectives (that align with business/corporate objectives) will be achieved. Marketing strategy guides organizational culture, products and services mix and pricing. Marketing strategy is concerned with the decisions the company needs to make so the marketing tactics and actions work better, and toward achieving the marketing objectives.
The following are some examples of what they may include:
The generic strategy adopted by the business organization influences the type of products and services the business offers, its prices for those products or services, the channels of distribution it uses, the location of its outlets and its advertisement and promotion policies.
Marketing Plan
Marketing plans detail specific strategies to reach the company's goals, and contain the time tables for when certain marketing strategies will take place and details the logistics of marketing campaigns. The logistical details of executing your strategy include elements such as budgets, more detail time scales for objectives and goals, who in the organization will manage the various points in the strategy, the logistics of various distribution channels and their incumbent costs. etc. The marketing plan is a more lively document than your strategy, and will need to be updated more frequently and adjusted to accommodate changes in costings, market conditions, economic conditions and other factors. The purpose of the marketing plan is to describe who your clients are and where they are, and how you can reach them.
Elements of a marketing plan may include:
Executive Summary
This is a clearly stated overview that describes your entire marketing plan. It gives a brief description of the more detailed sections within the marketing plan.
Goals
The marketing goals and objectives in the plan list the intended outcomes after the implementation if everything goes according to the plan. Marketing goals are statements of what results you want to achieve with your marketing. What's the primary reason you are marketing? Marketing goals should fit into and support your overall business goals. Some examples of marketing goals are:
A marketing goal can be a number, such as a certain year-end revenue figure; it might be a number such as four new clients per month. Marketing goals can also be quantitative translations that fit with your company's financial objectives, stated in marketing terms.
The marketing goals are the building blocks of your marketing plan, the starting point of the plan. For any given company's situation not all these goals will be relevant, a subset of these goals will be part of the marketing plan. The right number of goals is the one that offers reasonably high probability of success over a given period of time. "Reasonably", "period of time", and "success" all have to be defined by the company, and should be consistent with the overall business goals and management commitment.
Marketing Strategies
Marketing strategies are the tools and processes you use to achieve your marketing goals. They are the foundation of your marketing plan because they are the actionable steps that release your products - goods or services - or message into the world. Examples of marketing strategies include:
Marketing strategy, according to Varadarajan (2010), consists of an integrated set of decisions that helps the organization make critical choices regarding marketing activities in selected markets and segments, with the aim to create, communicate, and deliver value to customers in exchange for accomplishing its specific financial, market, and other objectives.
Marketing Objectives and Key Performance Indicators (KPIs)
Marketing objectives are targets/goals set by a business, through its marketing management, to promote its goods and services to its customers within a specific time frame. The types of marketing objectives may include:
Marketing objectives are the performance goals of the marketing strategy set in order to achieve the overall organizational business goals. The KPIs are the actual metrics you track to see if you are meting your objectives and if your marketing plan is working. The objectives help a business analyze what the business wants to achieve from its marketing strategy.
Target Market
The marketing plan also defines the target market for a product - good or service. The target market refers to the group of people at whom you are aiming the plan. You make all your decisions for the campaign with them in mind, and try to predict how they complete certain actions or react to the situations you introduce.
Marketing teams use consumer data from previous campaigns to help pick the right demographics and audience for a specific campaign plan. They may also create buyer or consumer personas to get more information about the people within their yarget audiences.
Market Research
This is an overview of the market itself and includes:
Product - Goods or Service
Explain what product - good or service - your plan is promoting. This can include talking about how kt fits into the current market, why there is a need for it, and why now is the time for promotion.
Mission Statement
The mission statement for the marketing plan helps guide the marketing department to reach the goals of the campaign. The statement should address:
The mission statement should explain why you have settled on this marketing plan.
Pricing, Branding and Positioning
This section determines how you are going to get your product - good/service - out into the world and how people are going to perceive it. Pricing should be based on market research data. Branding describes how you want people to view your product - good/serve -and company within the market. Positioning is explaining where within the market your product fits and why.
Budget
Include a budget in the marketing plan. This keeps the plan in perspective and gives additional information on how and why the team chose certain strategies. Section out areas for items such as paid advertising, labor, and in-house vs outsource services.
[BD]
Initiatives are the high-level efforts you will implement to achieve the marketing goals. They should be set in a way that reflects the structure of your marketing team. For example, they might be organized by function (such as product marketing, content, and digital) or by market segment (such as consumer, small/medium business, and enterprise)
Plan Execution
Marketing Execution - Advertising Management, Ad Campaign Management (Advertising Insertion Order Management, Advertising Pricing and Media Buying, AD Schedule Management, Ad Distribution and Ad Tracking).
Service marketing is a phenomenon wherein a service or intangible commodity is promoted and marketed among the target market. Service marketing is a strategy which promotes and markets (showcases) the intangible offering and benefits delivered by a company to drive end customer value.
The key factors that define marketing for services are:
- Intangibility - Services are intangible, they non-physical and can't be touched, or seen.
- No Ownership - Services cannot be owned like a physical product/good, but can only be experienced. This is a holistic concept which is related to customer experience.
- Inseparability - Services are produced and consumed simultaneously at the same moment. They cannot be stored in an inventory..
- Variability - Services vary in nature despite the same people, process, and the type of work, etc., unlike standardized products. Different customers can get different experience for the same plan.
- Perishable - The validity of a service expires after the time of service. You can's store services for later, they perish with time. For example, the airline seat booked for today cannot be used tomorrow or any other day. If you miss the flight and the opportunity to use the seat then it perished/expires. .
- People -Services are produced by people who provide benefits and solutions to the needs of customers.
Services marketing planning involves taking care of the 7P's of marketing mix; Price, Place, Promotion, Product, People, Process, and Physical Evidence.
[TBD]
Once you have the results of your analysis, think about which marketing strategy you think is necessary for your organization to maintain and grow the business.
A good marketing strategy should include the following (in order of importance):
- The product or service that you produce.
- The target markets of the product or service.
- The desired product or service strategies.
- The lead-time of the strategy formulation (a period of weeks or months).
- How you plan to communicate the strategy to your intended target audience.
- How you can measure what you want to develop.
- What the key costs of implementing the strategy would be in order to achieve the goals.
- Your organization’s ability to execute the proposed strategy.
- How you plan to secure raw materials in the future, or finances to run things like television ads.
- Your plans for developing new products if the current ones do not sell as well as you would like.
- Which channels of distribution are available to you as a company.
[TBD]
Marketing strategy is concerned with the decisions about markets, their development and leveraging the opportunities they offer.
Service Marketing
In the service marketing context there isn't a gap between producer and consumer (as in the goods-based case), since the service provisioning (production) occurs right between producer and consumer. Service marketing is concerned with marketing intangible products - services, and is based on value and relationship. The marketing-mix used in service marketing is expanded to the 7Ps of marketing and is a combination of the goods-based factors in addition to the following Physical evidence, People, Processes, Performance and Productivity.
- Product - This is the service offering (product), but it is intangible and difficult to measure its utility..
- Price - Pricing of the service offering is a bit technical because it involves other expenses which are not directly part of the service offering (product).
- Place - This is the location point where you offer your services to your customers.
- Promotion - This refers to the methods which are used to put products - goods or services - in the public eye. It encompasses strategy to create a plan that can quickly build awareness of the product.
- Physical Evidence - The physical evidence element of the marketing mix refers to the physical environment experienced by the customer. This could include: the physical design and layout of the premises. the layout of the company website.
- People - This refers to the service personnel whose presence and actions define the service that satisfies the wants and needs of the customer/consumer to whom the service is directed. People decisions are usually centered around customer service - how do you want your employees to be perceived by the customers? The People element of service marketing-mix includes anyone directly or indirectly involved in the business-side of the enterprise. These include employees who are involved in selling the product - service, designing it, managing teams, representing customers, etc. Employing and retaining the right people is imperative in both the long and short term success of the organization.
- Process - The Process element describes a series of actions that are taken in delivering the service product to the customer. The process may comprise a number of parts such as: sales funnel, payment systems, distribution procedures, and managing customer relationships. Assessing, adjusting and optimizing the different parts of your process helps you streamline your business efforts while also ensuring your methods are up-to-date and in line with current trends.
Service marketing is the marketing and selling of intangible products. Services comprise of all those personal facilities that we require from time to time like medical care, hair care, rental of living spaces and vehicles, spas, education, musical concerts, dance classes, etc. The purpose of service marketing is to utiize effective methods of communication, to create demand for service among customers, like advertisement, promotional deals or offers.
Marketing Strategy for Services
The center of the marketing of service is how the service production and service expectation match to each other, so that consumers perceive good service quality and are persuaded to continue coming to get the same service.
The marketing strategy is the foundation for creating awareness, generating interest, closing new sales, and continuing customer engagement.
Referral
This refers to word of mouth; which is a very good service marketing strategy. It is because when a happy customer would share his experience with his friends and social circle, then its highly likely that they would come to experence your service.
Educating Customers
[TBD]
Marketing strategies define the "means" or "game plan" by which marketing objectives (that align with business/corporate objectives) will be achieved. Marketing strategy guides organizational culture, products and services mix and pricing. Marketing strategy is concerned with the decisions the company needs to make so the marketing tactics and actions work better, and toward achieving the marketing objectives.
The following are some examples of what they may include:
- Selecting target markets to pursue - Defining and understanding target market by (1) Focusing on specific profitable customer groups or market segments; (2) Recognizing changes occurring in the market.
- Introduce new products/services in target markets - [service development, marketing/sales, etc.]
- Introduce a new product or service in existing market - [Once the marketing strategy has identified the kind of product customers want, the information is passed to operations to design and produce such products at required costs. The advertisement department must then develop promotions strategy; sales must sell the products,; and customer service must support the products.]
- Employ more market research to keep abreast with customer preferences
- Expand markets, offer women's wash and blowout services
- Intensify service advertisement effort in Facebook, passing out fliers, website to increase awareness and increase lead generation
- Intensify product and service promotions to increase revenue
- Relaunch services with new pricing schedules
- Reward customers for frequent use of services
- Reward customers for referrals
- Evaluate customer complaints and take corrective action. - [Slow Slow Service Delivery, Poor Quality Haircuts, Barbers distracted by TV shows, etc.]
- Bring in more new customers
- Get existing customers to buy more
- Better establish company's brand - [Increase Market Share]
- Launch an advertising campaign - [Improve Customer Loyalty]
- Launch a PR campaign - [Improve Customer Loyalty]
- Encourage word of mouth - [Improve Customer Loyalty]
- Retain existing profitable customers - [Increase Market Share]
- Make customers feel more valued
- Offer existing and loyal customers exclusive offers
- Communicate benefits of buying/using company's products/services to target customers
The generic strategy adopted by the business organization influences the type of products and services the business offers, its prices for those products or services, the channels of distribution it uses, the location of its outlets and its advertisement and promotion policies.
Marketing Plan
Marketing plans detail specific strategies to reach the company's goals, and contain the time tables for when certain marketing strategies will take place and details the logistics of marketing campaigns. The logistical details of executing your strategy include elements such as budgets, more detail time scales for objectives and goals, who in the organization will manage the various points in the strategy, the logistics of various distribution channels and their incumbent costs. etc. The marketing plan is a more lively document than your strategy, and will need to be updated more frequently and adjusted to accommodate changes in costings, market conditions, economic conditions and other factors. The purpose of the marketing plan is to describe who your clients are and where they are, and how you can reach them.
Elements of a marketing plan may include:
Executive Summary
This is a clearly stated overview that describes your entire marketing plan. It gives a brief description of the more detailed sections within the marketing plan.
Goals
The marketing goals and objectives in the plan list the intended outcomes after the implementation if everything goes according to the plan. Marketing goals are statements of what results you want to achieve with your marketing. What's the primary reason you are marketing? Marketing goals should fit into and support your overall business goals. Some examples of marketing goals are:
- To Increase customer value - Customer Value may include Life time value, Referral Value, Influence Value, and Knowledge Value.
- To Empower colleagues to become brand ambassadors
- Bring in more customers - "To increase sales by 50% within 12 months"
- Target new customers - Bring in 20 new customers per month
- Enter new markets internationally, or locally -
- Open a new distribution channel in a new market geographically -
- Improve shareholder relations
- Enhance customer relationships - i.e., customer loyalty
- Improve internal communications - "To increase the number of enquiries from our marketing communications activities by 20% by the end of the month"
A marketing goal can be a number, such as a certain year-end revenue figure; it might be a number such as four new clients per month. Marketing goals can also be quantitative translations that fit with your company's financial objectives, stated in marketing terms.
The marketing goals are the building blocks of your marketing plan, the starting point of the plan. For any given company's situation not all these goals will be relevant, a subset of these goals will be part of the marketing plan. The right number of goals is the one that offers reasonably high probability of success over a given period of time. "Reasonably", "period of time", and "success" all have to be defined by the company, and should be consistent with the overall business goals and management commitment.
Marketing Strategies
Marketing strategies are the tools and processes you use to achieve your marketing goals. They are the foundation of your marketing plan because they are the actionable steps that release your products - goods or services - or message into the world. Examples of marketing strategies include:
- Content marketing
- Social Media marketing
- Searach engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Re-targeting
- Public relations
- Referral programs
- Email marketing
- Direct selling/marketing
- Storytelling
Marketing strategy, according to Varadarajan (2010), consists of an integrated set of decisions that helps the organization make critical choices regarding marketing activities in selected markets and segments, with the aim to create, communicate, and deliver value to customers in exchange for accomplishing its specific financial, market, and other objectives.
Marketing Objectives and Key Performance Indicators (KPIs)
Marketing objectives are targets/goals set by a business, through its marketing management, to promote its goods and services to its customers within a specific time frame. The types of marketing objectives may include:
- Profitability Objective - This regulates the amount of expected income based on the promotional strategy. It is the business's ability to earn a profit as an objective in doing business. Profitability measures/indicators include: Net Profit Margin, Asset Turnover, Return on Assets, and Financial Leverage. Examples of profitability objective could be:
- Increasing annual sales by 15% or gaining five new accounts each month.
- Return on assets shows the percentage of profits a company makes relative to its resources.
- Market Share Objective - A market share objective determines the percentage of market share an organization aims to capture. Market share measures may include: Increase market share; or Tracking rate of new customer acquisition; this is an effective way to gauge a marketing plans contribution to growing market share. Examples include:
- Achieve a market share of 25 percent for a given product, i.e., product 'A'.
- Increase the percentage of customers who rate services as excellent from 75% to 80%.
- Promotional Objective - A promotional objective aims at promoting a company's goods and services. It is the desired level of awareness of the product. The promotional objective is a part of the overarching strategy. Creating a brand identity with imagery and punchlines id the first stage of a marketing campaign, followed by expanded messaging either through email or news letters. Promotional goals include:
- Increase Business - This can be done through a variety of promotional actions, such as running targeted advertisement campaigns, holding special events, launching a social media blitz, etc. The objective is to reach potential new customers and give them an incentive to encourage business.
- Increase Sales - Once an organization has its set of clients, the next promotional activity is to increase their spending. The objective is to get customers to buy additional products or more expensive products than the ones that initially brought them to the business.
- Encourage Repeat Business - This objective aims at converting one-time customers into regular customers by providing special offers, notice of sales, special perks, and two for one offers designed to keep them coming back.
- Brand Awareness - Brand awareness is a significant marketing goal. It can be accomplished, in part, by being consistent in all marketing messages and using promotional products. An example objective measure of building brand awareness may include: Achieve 75% customer awareness of our brand in our target markets.
- New Product Introduction - The objective of promoting a new product launch is to expand a company's reach into new markets, while still retaining its existing customer base.
- Growth Objectives - Growth is an essential objective that contributes to increased revenue. A growth objective involves analyses of current size of the business and determining or planning the growth strategies to achieve the desired growth. Growth strategies help companies to increase their market share,realize sales efficiencies, and increase brand awareness.
Marketing objectives are the performance goals of the marketing strategy set in order to achieve the overall organizational business goals. The KPIs are the actual metrics you track to see if you are meting your objectives and if your marketing plan is working. The objectives help a business analyze what the business wants to achieve from its marketing strategy.
Target Market
The marketing plan also defines the target market for a product - good or service. The target market refers to the group of people at whom you are aiming the plan. You make all your decisions for the campaign with them in mind, and try to predict how they complete certain actions or react to the situations you introduce.
Marketing teams use consumer data from previous campaigns to help pick the right demographics and audience for a specific campaign plan. They may also create buyer or consumer personas to get more information about the people within their yarget audiences.
Market Research
This is an overview of the market itself and includes:
- Market Dynamics
- Similar products
- Competitors
- Current Sales
- Industry Benchmarks
- Suppliers
Product - Goods or Service
Explain what product - good or service - your plan is promoting. This can include talking about how kt fits into the current market, why there is a need for it, and why now is the time for promotion.
Mission Statement
The mission statement for the marketing plan helps guide the marketing department to reach the goals of the campaign. The statement should address:
- Key market: The audience to whom you are selling.
- Contribution: The product - good/service - you are selling.
- Distinction: The unique selling proposition.
The mission statement should explain why you have settled on this marketing plan.
Pricing, Branding and Positioning
This section determines how you are going to get your product - good/service - out into the world and how people are going to perceive it. Pricing should be based on market research data. Branding describes how you want people to view your product - good/serve -and company within the market. Positioning is explaining where within the market your product fits and why.
Budget
Include a budget in the marketing plan. This keeps the plan in perspective and gives additional information on how and why the team chose certain strategies. Section out areas for items such as paid advertising, labor, and in-house vs outsource services.
[BD]
Initiatives are the high-level efforts you will implement to achieve the marketing goals. They should be set in a way that reflects the structure of your marketing team. For example, they might be organized by function (such as product marketing, content, and digital) or by market segment (such as consumer, small/medium business, and enterprise)
Plan Execution
Marketing Execution - Advertising Management, Ad Campaign Management (Advertising Insertion Order Management, Advertising Pricing and Media Buying, AD Schedule Management, Ad Distribution and Ad Tracking).
Human Resource Management Strategy
HR Management involve strategies and methods for ensuring a coherent and cohesive operations infrastructure that enables productivity and the strategic goals. There are many different types of HR strategies, but at their core is the common foundation to create a work environment that's synonymous with engaged, productive and loyal staff.
The functional strategies for these function areas seek to improve the implementation of the business and corporate strategies.
HR Management involve strategies and methods for ensuring a coherent and cohesive operations infrastructure that enables productivity and the strategic goals. There are many different types of HR strategies, but at their core is the common foundation to create a work environment that's synonymous with engaged, productive and loyal staff.
- Achieving consistent employee engagement in the workforce -[Increase Employee Engagement]
- Create a safe environment that is supportive of productive relationships by aligning company policies with federal, state, and city employment laws - [Policy Creation and Education]
- Improved Recruiting - Providing the organization with well trained and motivated employees. - [Maintain Productivity with Workforce Planning]
- Improved Retention - Reduce employee turnover or increase employee retention - [Develop Evaluation Processes and Training Programs].
- To be employer of choice; employees are happy to be part of the company for which others want to work - [Employer of Choice]
- Improved Labor Cost Management - Ensuring effective utilization and maximum development of human resources - [Streamline Processes].
- Achieving and maintaining high morale among employees.
- Enhancing employee capabilities to perform the present job.
- Inculcating a sense of team spirit, teamwork and inter-team collaboration.
- Open and Honest Communication
- Open and Friendly Management style
- Organize leadership development courses for managers and employees
- Managers and employees tasked to define target organizational culture
- Design and development of corporate culture
- [TBD]
The functional strategies for these function areas seek to improve the implementation of the business and corporate strategies.
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